As a Visual Designer at Funko, I create digital campaigns across web, email, social, and paid media for a diverse portfolio of licensed brands. My work combines strategic thinking, thoughtful design, and efficient execution to deliver engaging, on-brand creative at scale.
Holiday & Black Friday
Concepted and designed two scalable campaign identities for Funko's holiday season: a nostalgic Après-Ski theme inspired by retro winter graphics and an energetic Black Friday/Cyber Monday visual system built around bold typography and vibrant accent colors. The campaigns were deployed across digital and retail touchpoints and contributed to a +24% year-over-year increase in BFCM revenue.
DTC Paid Media
Paid media is where strategy and design meet. These campaigns demonstrate my approach to creating visually engaging, conversion-focused creative that performs across multiple platforms while maintaining consistency across the customer journey.